The James Bond theme tune must surely be one of the best examples of audio
branding that has ever existed. Recognised throughout the world it is even
easy to identify from just a few notes.
Written by Monty Norman, the Bond theme was arranged by John Barry with
the distinctive guitar part being played by Vic Flick. Although many arrangements
have been heard since its original appearance in Dr No, Casino Royale returned
to the original sound - electric guitar and horns.
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